C’est Fou is not a succession of carefully chosen advertising photographs. C’est Fou is something else: a discovery, a fresh look at something we thought we knew. Here, each photograph retains all its power whilst acquiring a new one, through the film’s rhythms and associations… C’est Fou is perhaps more than a beautiful object that seduces us, but what greater pleasure is there than seduction?
– Unglee, Paris Films Coop catalog, 1979.